The C² Enterprise Model
STRUCTURAL FAILURE
Fragmented advisory treats symptoms.
Enterprises are systems.
When direction, capability, operations, and market alignment move independently, value leaks.
Performance weakens.
Risk increases.
Growth stalls.
THE FOUR ENTERPRISE DISCIPLINES
1. Enterprise Direction, Control & Value
Purpose, structure, capital logic, risk posture, governance, M&A alignment.
Defines the enterprise logic.
2. Performance & Enablement
Leadership depth, capability design, incentives, succession, culture alignment.
Builds execution strength.
3. Operations & Delivery
End-to-end operating design, procurement discipline, scalability, productivity, quality control.
Produces reliable value.
4. Market & Customer
Value proposition clarity, pricing discipline, pipeline structure, revenue integrity, customer retention.
Converts intent into revenue.
